Advertise on Tool Finder
Get in front of 65,000 software buyers actively choosing their next tools.
Brands who've advertised with Tool Finder
Tool Submission
Getting startedA standard listing in our database so buyers can discover your tool.
No commitment
- A polished card showing what your tool does
- Discoverable in search and filters
Platinum Package
Growth teamsSite-wide presence and a monthly slot in our newsletter.
3-month minimum
- Pinned tool on homepage (monthly)
- One monthly newsletter ad
- Rotated site-wide ads
Who you're reaching
From founders to power users, our audience discovers and adopts the tools that shape their work.
Common Questions
Quick answers before you reach out.
What is a listing on Tool Finder?
What is a listing on Tool Finder?
If your tool isn't in our database yet, a listing adds it. People discover it when they're exploring new software or filtering by category to find the right fit.
How do rotated ads work?
How do rotated ads work?
Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.
Can I see how my ads are performing?
Can I see how my ads are performing?
Yes. We work with you on adding a UTM link of your choice so you can track the success of your campaign in your own analytics.
Is there a minimum term?
Is there a minimum term?
Yes. Platinum runs on a 3-month minimum: discovery, clicks and signups need a few weeks of rotation to compound, and 3 months is the sweet spot for producing meaningful results. Tool Submission is a one-off with no commitment.