Advertise on Tool Finder
Get in front of 65,000 software buyers actively choosing their next tools.
Brands who've advertised with Tool Finder
Gold Package
Get pinned on the homepage and listed in our database.
- Standard listing
- Pinned tool on homepage (monthly)
Platinum Package
Growth teamsSite-wide presence and a monthly slot in our newsletter.
- Everything in Gold
- One monthly newsletter ad
- Rotated site-wide ads
Just List
Getting startedA simple listing in our database so buyers can discover your tool: logo, description, category, and a link back to your site.
Who you're reaching
From founders to power users, our audience discovers and adopts the tools that shape their work.
Frequently asked questions
Quick answers to what most advertisers ask before they get in touch.
What is a listing on Tool Finder?
What is a listing on Tool Finder?
If your tool isn't in our database yet, a listing adds it. People discover it when they're exploring new software or filtering by category to find the right fit.
How do rotated ads work?
How do rotated ads work?
Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.
Can I see how my ads are performing?
Can I see how my ads are performing?
Yes. We work with you on adding a UTM link of your choice so you can track the success of your campaign in your own analytics.