For Vendors
People find their software on Tool Finder
Tool Finder is the best way to reach new software buyers deciding what to use.
Brands we've worked with
Atlassian
Granola
Perplexity
ClickUpPackages
Our campaigns
Claim Page
Run your own tool page
Claiming hands you the keys to your page. Edit it whenever you like, with every change reviewed before it goes live.
Claim your page$79 /year · Cancel any time
Join 50+ claimed pages
TodoistClickUp
Superhuman
Akiflow
SunsamaCustom
Get in touch with us
YouTube sponsorships, AI SEO listings and bespoke campaigns are all arranged here.
FAQ
Frequently asked questions
What is a listing on Tool Finder?
If your tool isn't in our database yet, a one-time $39 listing adds it. People discover it when they're exploring new software or filtering by category to find the right fit.
How do rotated ads work?
Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.
Is there a minimum term?
Yes. Sponsors runs on a 3-month minimum: discovery, clicks and signups need a few weeks of rotation to compound, and 3 months is the sweet spot for meaningful results. A tool listing is a one-off with no commitment.
Can I see how my ads are performing?
Yes. We work with you on adding a UTM link of your choice, so you can track the success of your campaign in your own analytics.
What do you promise?
We don't promise a set number of views, clicks or reach. Sponsorship puts your brand in front of active software buyers and keeps you on our radar for lists, comparisons and roundups, but we can't guarantee specific results.
Does a listing include a video or newsletter feature?
No. A listing gets your tool into our database and search results, nothing more. It doesn't include a YouTube sponsorship, a video, or a newsletter spot. Newsletter features come with the Sponsors package, and YouTube sponsorships are arranged on their own. Apply above if you'd like to bundle them.
Need a custom package? Contact us to discuss a tailored solution.