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Tool Listing
A listing adds your tool to our database, making it searchable for every software buyer on Tool Finder.
$29one time
No commitment
- Added to Tool Finder
- Discoverable in search and filters
Site Sponsors
Maximum exposure: site-wide ads, the homepage, and a slot in our weekly newsletter.
$299/month
3-month minimum
- Pinned tool on the homepage
- One monthly ad in newsletter
- Rotated ads site-wide across Tool Finder
YouTube Sponsorship
A dedicated sponsorship segment in front of our YouTube audience.
Apply to sponsor
Tell us about your tool and we'll get back to you about sponsorship spots as they open up.
FAQ
Frequently asked questions
What is a listing on Tool Finder?
If your tool isn't in our database yet, a one-time $29 listing adds it. People discover it when they're exploring new software or filtering by category to find the right fit.
How do rotated ads work?
Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.
Is there a minimum term?
Yes. Site Sponsors runs on a 3-month minimum: discovery, clicks and signups need a few weeks of rotation to compound, and 3 months is the sweet spot for meaningful results. A tool listing is a one-off with no commitment.
Can I see how my ads are performing?
Yes. We work with you on adding a UTM link of your choice, so you can track the success of your campaign in your own analytics.
What do you promise?
We don't promise a set number of views, clicks or reach. Sponsorship puts your brand in front of active software buyers and keeps you on our radar for lists, comparisons and roundups, but we can't guarantee specific results.
Does a listing include a video or newsletter feature?
No. A listing gets your tool into our database and search results, nothing more. It doesn't include a YouTube sponsorship, a video, or a newsletter spot. Newsletter features come with the Site Sponsors package, and YouTube sponsorships are arranged on their own. Apply above if you'd like to bundle them.
Need a custom package? Contact us to discuss a tailored solution.