Tool Finder
Advertising

Get in front of people picking tools

One package. Your brand across the site, in the newsletter, and first in your category.

Contact us
YouTube subscribers
445kYouTube subscribers
Newsletter readers
23kNewsletter readers
Site visits a year
2MSite visits a year
30% United States25% EuropeFounders, product and ops leads, and solo professionals picking the software they work in every day.

Where your ad appears

Four placements, one package. Your brand rotates through all of them.

  1. 1The rail cardIn the left rail on every page, logo and name in view as people browse.
    SponsoredFellowMeeting Assistant
  2. 2Sponsored cardsYour tool wears the sponsored wash wherever its card appears: lists, deals and guides.
    Fellow logo
    FellowVendor Pro member of Tool Finder
    SponsoredAI Tools

    Your team's AI meeting assistant

  3. 3Pinned first in your categoriesFirst card in the rows and category pages where your tool belongs.
    Your Next Meeting
    Fellow logo
    FellowVendor Pro member of Tool Finder
    SponsoredAI Tools

    Your team's AI meeting assistant

  4. 4The homepage heroBonusThe first slide on the front page, with your headline, screenshot and button.
    The homepage hero slide
Fellow sees 500+ visitors a month from Tool FinderA current sponsor, on the same package.
The package

Everything, for one price

  • Ads across the site
  • Pinned first in your categories
  • A newsletter slot every 6 weeks
  • Bonus: the homepage hero
$299/ month
Minimum
3 months
Billed
Monthly
Starts
When you say
Contact usA person replies, usually within a day.

Frequently asked questions

How do rotated ads work?

Rotated ads are site-wide placements that surface your brand across multiple pages of Tool Finder, strengthening discovery as people browse and compare tools.

Is there a minimum term?

Yes. Advertising runs on a 3-month minimum: discovery, clicks and signups need a few weeks of rotation to compound, and 3 months is the sweet spot for meaningful results. A tool listing is a one-off with no commitment, and Vendor Pro can be cancelled any time.

Can I see how my ads are performing?

Yes. We work with you on adding a UTM link of your choice, so you can track the success of your campaign in your own analytics.

Does a listing include a video or newsletter feature?

No. A listing gets your tool into our database and search results, nothing more. It doesn't include a YouTube sponsorship, a video, or a newsletter spot. Newsletter features come with the Advertise package, and YouTube sponsorships are arranged on their own. [Apply to advertise](#apply) if you'd like to bundle them.

Listing a tool instead? Submit it for $29. Already listed and want control of your page? Vendor Pro.