The goal of Semrush is to get all aspects of your site on the same page so that you can build a better understanding of how your site is affected by Google, how it ranks in Google and search engines, and the value of your content.

Semrush Pros

Here are the best bits of using Semrush:

Pros	Reasons
Content Add-Ons	The ability in the content marketing plan to asses the content you have on the site and get recommendations for how to improve it helps and is something some people look to SurferSEO for.
More AI features	The recommendations and analysis of how the site can improve from the keyword rising stars to the loss of keywords and traffic help to get a better overview of how your website could improve using the power of AI.

Semrush Cons

Here are the bits we didn't like about Semrush:

Cons	Reasons
Overwhelming UI	Complex UI makes it difficult for first-timers to navigate Semrush. Finding things when you've used an application like aHrefs beforehand is quite difficult as the sidebar is complicated.
Lacks Keyword Research	Searching for keywords isn't as effective as you can't break down what questions, and keyword importance per keyword without going into other tools, so jumping between them is tiring and painful for researching keywords.

How much does Semrush cost?

Semrush isn't free, pricing starts from $129 per month.

Is Semrush worth it? Or not?

Semrush is expensive compared to tools like aHrefs.

Largely, we found Semrush difficult to navigate and find what we needed, even from using other SEO tools, but once you were able to find your way around features like AI recommendations and content exploration that gave you a score on your content was extremely helpful for narrowing down how to improve your writing all in one.

The keyword research isn't as easy as aHrefs, and our general thoughts is that aHrefs is easier to comprehend day-to-day, but Semrush has more all-round offering for local, PPC and content marketing teams.

Semrush platforms